Category Archives: Customer Loyalty

How to Tell If You’re About to Lose a Customer & What to Do Next

This week’s post and linked full PDF are by Sherry Rahbar, Partner, CFO Edge, LLC. Given research that shows it can cost five times more to acquire a new customer than to retain one, Los Angeles and Southern California executives … Continue reading

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How to Apply the 80/20 Rule to Your Business

This week’s post and linked full article are by William K. Thorpe, Partner, CFO Edge, LLC. Applying the 80/20 rule to profitability and customer segments, conventional wisdom has it that 80 percent of an organization’s profits are derived from 20 percent … Continue reading

Posted in Activity-Based Costing, CFO Services, Cost Analysis, Customer Loyalty, Customer Service, Growth Strategies, Los Angeles, Pricing, Profitability | Tagged , , , , , , , , | Leave a comment

Three Keys to Generating More Referrals

For most Los Angeles and Southern California businesses, referrals are the “holy grail” of marketing and sales. When a colleague or friend refers to you a potential new client, you have an immediate edge on your competitors as your firm … Continue reading

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Customer Loyalty: Five Ways To Make It Stronger

You would think that most Los Angeles and Southern California executives would spend the bulk of their time, money and energy on building customer loyalty and supporting customer retention by strengthening existing customer relationships. It is a commonly accepted fact … Continue reading

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