Category Archives: Customer Retention

Why You Need to Diversify Your Customer Base

This week’s post and linked full PDF are by Sherry Rahbar, Partner, CFO Edge, LLC. We’re all familiar with the importance of diversifying an investment portfolio to, for example, mitigate the impact of one stock’s or one sector’s price fluctuations. Similarly, … Continue reading

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How to Tell If You’re About to Lose a Customer & What to Do Next

This week’s post and linked full PDF are by Sherry Rahbar, Partner, CFO Edge, LLC. Given research that shows it can cost five times more to acquire a new customer than to retain one, Los Angeles and Southern California executives … Continue reading

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