Category Archives: Sales Coverage Models

Could Your Company Benefit From Verticalization?

This week’s full PDF is by John W. Braine, Partner, CFO Edge, LLC. Verticalization, applying a vertical segmentation strategy to customer groups and offerings, generates many high-value outcomes. Tailoring offerings to address needs of well-defined groups positions salespeople as go-to … Continue reading

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Why You Need to Diversify Your Customer Base

This week’s post and linked full PDF are by Sherry Rahbar, Partner, CFO Edge, LLC. We’re all familiar with the importance of diversifying an investment portfolio to, for example, mitigate the impact of one stock’s or one sector’s price fluctuations. Similarly, … Continue reading

Posted in CFO Services, Customer Base Diversification, Customer Relationship Management, Customer Retention, Customer Service, Los Angeles, Sales Coverage Models, Sales Strategies | Tagged , , , , , , , | Leave a comment

Will Your Sales Coverage Model Help Drive Profitable Growth?

In a recent article, How to Drive Profitable Business Growth, we looked at how Los Angeles and Southern California business owners and executives can drive profitable growth in their companies. Here, we follow up that discussion with a look at the … Continue reading

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