Category Archives: Sales Strategies

The Role of Finance in Creating a Customer-Centric Culture

This week’s article is by John W. Braine, Partner, CFO Edge, LLC. Grounding business actions in a deep understanding of what customers want is essential, and it’s helpful to look at the role of finance in creating a customer-centric culture. … Continue reading

Posted in Big Data, CFO Services, Customer Service, Customer-Centric Culture, Data Mining, Financial Leadership, Growth Strategies, Los Angeles, Sales Strategies | Tagged , , , , , , , , , | Leave a comment

Could Your Company Benefit From Verticalization?

This week’s full PDF is by John W. Braine, Partner, CFO Edge, LLC. Verticalization, applying a vertical segmentation strategy to customer groups and offerings, generates many high-value outcomes. Tailoring offerings to address needs of well-defined groups positions salespeople as go-to … Continue reading

Posted in CFO Services, Growth Strategies, Los Angeles, Sales Coverage Models, Sales Strategies | Tagged , , , , , , , , , , | Leave a comment

Is Industry Expertise Overrated When Choosing a Provider?

This week’s article is by Arthur F. Rothberg, Managing Director, CFO Edge, LLC. When business leaders select a professional services firm, it is not uncommon for them to focus first on whether a provider has relevant experience in their specific … Continue reading

Posted in Customer Relationship Management, Customer Service, Financial Consulting Services, Professional Referrals, Professional Services Firms, Sales Strategies | Tagged , , , , , , , , , , | Leave a comment

Why You Need to Diversify Your Customer Base

This week’s post and linked full PDF are by Sherry Rahbar, Partner, CFO Edge, LLC. We’re all familiar with the importance of diversifying an investment portfolio to, for example, mitigate the impact of one stock’s or one sector’s price fluctuations. Similarly, … Continue reading

Posted in CFO Services, Customer Base Diversification, Customer Relationship Management, Customer Retention, Customer Service, Los Angeles, Sales Coverage Models, Sales Strategies | Tagged , , , , , , , | Leave a comment